MIKEBOUDET

SEO+PPC SPECIALIST

Available for Freelance Work!

I would love the opportunity to show you how you can significantly increase your reach, engage your audience and drive sales and leads while getting the most for your advertising dollar. Call, E-mail me or contact me via Facebook or Twitter anytime.

Phone        (305) 356-1252
Web           www.mikeboudet.com
Email         mail@mikeboudet.com Resume    PDF (36kb)  DOC (32kb)

SKILLS

  • Adwords
  • Adcenter
  • Facebook
  • Twitter
  • SEO
  • Photoshop
  • Dreamweaver
  • Apache
  • MySQL
  • PHP
  • HTML5
  • CSS3
  • Premiere
  • After Effects

REFERENCES

  • Kraft Foods
  • AT&T
  • Nielsen Local Media
  • World NetMedia
  • Digital Arts

PODCAST & BLOG

    Podcast & Blog

WHERE I EXCEL

  • Time-Sensitive/Budget-Sensitive Projects
  • Strategic Planning - PPC & SEO Audits
  • Creative and Out-of-the-box Thinking

WORK EXPERIENCE

  • Levenger
  • PPC & SEO Manager
  • 2012 - Present
  • Full Time / On-site
  • Led aggressive online marketing initiative shifting away from direct mail towards a more web-centric focus.
  • Led interdepartmental training initiative to coordinate overall direction of marketing effort and its effect on creative, IT and merchandising.
  • Coordinated the process of bringing PPC & SEO efforts in-house, including technical aspects such as migrating product feeds and bypassing redirect URLs.
  • Managed aggressive SEO campaign which included product reviews, blogger outreach, article directory submissions, etc.
  • Evaluated software and services vendors in the areas of retargeting, A/B and multivariate testing, and affiliate program management.
  • Global Personals
  • Internet Marketing Manager/Head of PPC
  • 2009 - 2012
  • Full Time / On-site
  • Managed PPC department, including a $450k monthly spend and two employees.
  • Led initiative to expand marketing department to include outside PPC clients.
  • Increased PPC sales by 90% while reducing the average CPA by 45% across all brands.
  • Improved CTR across the board, in some cases by up to 30%, using ASCI, special characters and taking advantage of enhanced title tags.
  • Responsible for evaluating and selecting new software vendors for PPC management software, keyword generation software and brand reputation management,
  • Created a massive blog network of over 2,000 sites with auto-generated constantly refreshed content which generates nearly 2 million unique visits per week.
  • Answer Hunt
  • PPC, SEO and Affiliate Marketing
  • 2006 - Present
  • Owner
  • Founded a PPC marketing business using affiliate arbitrage with revenues exceeding $200,000 per year.
  • PPC copywriting for all ads and landing pages to optimize CTR.
  • Effective use of Social Media Optimization and Marketing (SMO/SMM).
  • Evaluate and test landing page content, site layout, server infrastructure.
  • Market research on keywords for targeted markets and analysis of consumer searching habits.
  • Web development and site optimization integrating SEO best practices of fast load times, strict XHTML 1.0 and CSS 2.0 compliance and W3C cross-platform and browser compliance.
  • Effective use of Google Product Submit to generate additional first page search engine placements.
  • Effective use of eye-catching images for additional exposure through Google's Image Search.
  • Multimedia marketing & podcasting.
  • Strict compliance to white-hat techniques and ethical standards to produce solid rankings for multiple keywords.
  • Continuing education in SEO, SEM & Affiliate Marketing techniques by continuously attending conferences, participating in online forums, and discussions with colleagues in the industry.
  • GoTrusted
  • SEO & PPC Marketing
  • 2004 - 2009
  • Part Time / Off-site
  • Managed company's PPC and SEO efforts, including all copywriting.
  • Quadrupled customer base in 2 months and controlled advertising budget to achieve positive and increasing ROI.
  • Keyword density, relevance and weight analysis
  • Search engine optimization through the use of press release generation and placement and industry-related backlink generation.
  • Use of Google's Website Optimizer for landing page analysis to find the highest converting layout and copy.
  • SEO analysis and redesign of web site infrastructure and content.
  • AT&T
  • Website Content Manager
  • 2003 - 2006
  • Full Time / On-site
  • Redesigned BellSouth Internet Portal using usability best practices thereby doubling site-wide traffic instantaneously and increasing revenue by $1 Million per year.
  • Copywriting & editing of original content for improved Search Engine Optimization and Google Adsense revenue.
  • Creator of extremely effective Holiday Gift Guide which targeted specific keywords and products and generated $40,000 in additional affiliate commissions and advertising revenue.
  • Search and traffic pattern analysis of BellSouth Internet Portal to identify visitor path bottlenecks.
  • Redesigned BellSouth Webmail for improved usability, thereby doubling advertising revenue for that tool.
  • Managed a creative team of designers and copywriters and interfaced with multiple groups of developers, engineers, business development people, and quality control.
  • Motorola
  • Internet Marketing Manager
  • 2002 - 2003
  • Full Time / On-site
  • Conducted a site-wide analysis and suggested improvements to enhance online visibility of Motorola Iden's product offerings.
  • Worked closely with application developers to assist on new revisions to existing customer-facing applications and apply best practices to all new user interfaces.
  • User interface design and testing for maximum usability on a number of Motorola applications.
  • Designed print material for trade shows and point-of purchase materials for retail.
  • Instituted a highly successful online review program which increased the company's online visibility, backlinks, and SEO efforts exponentially.
  • Increased web site traffic by implementing search engine optimization and developing content for online effort.
  • Complete re-architecture and redesign of ecommerce site to improve site speed, target keyword density and weight.
  • Online marketing through the use of relevant and effective forum participation on a number of related websites.
  • Responsible for driving the company's entire marketing effort both online and offline and acting as the spokesperson at trade shows and events.
  • Designed all print materials including ads for consumer electronic catalogs.
  • Created eye-catching product and created trade show brochures with original in-house photography.
  • Redesigned consumer retail site with clean & functional e-commerce system, thereby increasing online sales.
  • Managed original content creation effort to improve deep-linking and optimize search engine visibility
  • Instituted a very successful cobranded advertising barter program with Hispanic search engine Yupi which doubled traffic.
  • Managed a group of 5 junior developers and headed brain storming sessions to develop new online opportunities.
  • Freelance
  • Freelance Marketing & Web Design
  • 1998 - Present
  • Part Time / Freelance
  • Design and maintain various corporate websites including it-centers.com, evolutiondisc.com, criteriastudios.com and capproject.org.

EDUCATION

  • F.I.U.
  • Marketing/Business Major
  • 2008-2009 / GPA 3.85
Florida International University is a vibrant, student-centered public research university, ideally located in Miami, that is worlds ahead in its commitment to learning, research, entrepreneurship, innovation, and creativity so that our graduates are prepared to succeed in a global market.
Georgia State University is located in the heart of Atlanta, an international city where people from all walks of life and every corner of the globe come to study, work and play.
Miami Dade College is the largest and most diverse college in the nation. With eight campuses and more than 174,000 students from across the world
Founded on the revolutionary principle that the best way to prepare students for careers in music was through the study and practice of contemporary music. For over half a century, the college has evolved constantly to reflect the state of the art of music and the music business.

CERTIFICATIONS

Google certified AdWords professional.
Microsoft Advertising Accredited Professional.
Fully trained on Marin Software's innovative ad management platform.

WRITINGS


Why Is Google Penalizing My Exact Match Keywords? - July 2011
Once you've spent well over a decade mastering the art of the ideal pay-per-click campaign structure, you tend to start taking certain so-called "best practices" on faith. Concepts like device-segmenting and geo-segmenting becoming no-brainers, not even worth the time it takes to question whether or not they are a good idea.
Adwords Strategies: How to Pick a Winning Ad - Nov 2011
Recently, I got into an argument with a respected colleague about how to select a winning ad in Google Adwords. You would think that it's an easy decision, since you have just about all the data you could possibly need. However, we still managed to get into an argument on whether conversion rate mattered more or less than click-through rate.
Top 5 "Duh" PPC Techniques - July 2011
I don't consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant - well above my pay grade - and was shocked to learn that some of the techniques I had been using for years and considered pretty rudimentary we're actually brand new to him, and extremely valuable.
Black-Hat PPC: Stealing Trademark Traffic - July 2011
Want to learn how to steal your competitor's high-quality brand traffic and redirect it to your site using Google Adwords? "Against their terms," you say? Rubbish! I'll show you how a black hatter did just that to a client of mine costing them hundreds of thousands of dollars in lost traffic!
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